Led transformation of Creighton’s social media approach to capitalize on Gen Z’s search behavior. Guided creative, content, social media and marketing teams to revamp brand identity, optimize first impressions for discovery-driven prospects and create searchable video content.
Then I presented our findings — “Gen Z Uses Social for Search; Are You Ready?” — at a national AMA conference, outlining process and successes to a packed house.
Key Achievements:
- Developed search-optimized social content strategy
- Executed brand identity refresh across platforms
- Created search-friendly, high-performing video tour content
Project Date
2023
Client
Creighton University
Industry
Higher Education
Services Provided
Content Strategy
Social Strategy
Content and Copy
Kevin Coffey 