Conceptualized and executed content campaign to drive self-initiated applications through authentic storytelling. Created student-centered content for “Be A Bluejay” showcasing student life (a main driver of interest in higher education for prospective students), the diversity of the University’s student body and the multitude of unique academic paths and pre-professional opportunities available to students within the university’s supportive community.
Content was repurposed across University marketing materials: print materials, website, social media, emails and more.
Key Achievements:
- Developed weekly content calendar featuring student stories
- Showcased diverse academic and experiential opportunities
- Created engagement-focused social strategy
- Strengthened prospective student connection to campus life
- Repurposed content across marketing ecosystem
Project Date
2023
Client
Creighton University
Industry
Higher Education
Services Provided
Copy & Content
Social Media
Content Strategy
Kevin Coffey 