Portfolio Sample: Multi-Format Industry Campaign – Greater Omaha Chamber

Project Title
Omaha: Built for Growth — Multi-Channel Economic Development Campaign

Client
Greater Omaha Chamber | 2025

Role
Content Strategist & Lead Writer

Project Type
Content Audit • Website Strategy • Blog Series • SEO Optimization • Email Marketing • Social & Paid Ad Copy • Conference Materials

The Challenge

The Greater Omaha Chamber needed to modernize its economic development website and build an integrated content campaign to reach a national audience of business leaders, investors, and site selectors. The goal: showcase Omaha’s strength across high-priority industries, drive inbound interest from relocation or expansion prospects, and position Omaha as a hub for innovation and opportunity.

As content strategist and lead writer:

• Led a full content audit of the Chamber’s economic development site
• Implemented an SEO-informed strategy to improve visibility and structure
• Developed the new content architecture in collaboration with developers and designers
• Interviewed local leaders, executives, and stakeholders to shape industry narratives
• Wrote all core content: landing pages, blog posts, email campaigns, paid ads, and social content
• Coordinated with internal and external stakeholders for reviews, feedback, and approvals
• Helped implement content across digital channels and ensured message consistency

Multi-Format Repurposing Strategy

Each industry campaign was designed around one key idea: create once, repurpose everywhere.

• For each of 10 high-value target industries (e.g. biotech, fintech, logistics), the strategy includes:
• A dedicated landing page with tailored messaging, data, testimonials, and CTAs
• A series of blog posts featuring industry overviews and local company spotlights
• A segmented email campaign featuring highlights and links back to the website
• Multiple social media posts designed for both awareness and engagement
• A set of paid ad variants for search and social platforms
• Reuse of campaign content at conferences and trade events — including signage, handouts, and talking points
• Each piece was designed to connect and reference the others, ensuring consistent messaging across platforms and multiple customer touchpoints.

Repurposing in Action: Agriculture & Biotech Campaign

Core Landing Page: Data-rich, SEO-optimized, with testimonials and key differentiators

Blog Series: Industry overview + 3 company profiles showcasing different facets of Omaha’s ag/biotech landscape

Email Campaign: Condensed version of the story that linked to the site, blogs, and key CTAs

Social Posts: Teasers and quotes from the blog and landing page

Paid Ads: Short-form, benefit-driven messaging derived directly from longer-form content

Conference Use: Adapted for use at a major biotech conference, with print and digital materials driving traffic back to the campaign

Below, L to R: Email, Blog and Paid Ad all using the same content

Campaign Scope (in progress)

• 1 full site content audit and strategy
• 20+ new or revised website pages

Planned rollout for 10 target industries, each including:

• 1 industry landing page
• 3+ blog posts
• 1 email
• 3+ paid ads
• Several social posts
• Supporting print/conference materials

Industries include:
Advanced Manufacturing, Agriculture & Biotech, Artificial Intelligence, Business & Professional Services, Defense & Cybersecurity, Finance & Fintech, Distribution & Logistics, Insurance & Insurtech, Medical Health & Technology

Impact

• Clearer navigation and messaging tailored to decision-makers
• Scalable campaign framework with built-in repurposing
• Strategic storytelling across channels — digital, email, paid, and in-person
• Still in rollout phase — performance metrics to come in later phases